Urinary incontinence (UI) is one of the last medical taboos that we have not yet managed to eradicate. It is an extremely common complaint in every part of the world. It causes a great deal of distress and embarrassment, as well as significant costs, to both individuals and societies.

The problem is increasing due to population growth and longevity – sales of adult diapers are projected to surpass that of baby diapers!

It is estimated that in the 27 EU countries over 36 million people suffer from urinary incontinence, 60% (21,6 million) of whom are women and the number of people affected is on the increase due to the lengthening of one’s life span.

The Problem

Patients and practitioners are met with outdated and expensive tools, that provide little help. None of the existing devices provide reliable data because that there is no golden standard for:




This means that clinical assessment and treatment processes take longer than needed and are more expensive than necessary for the individual woman and for the healthcare sector.

The Solution: VisU Pro

NoviPel is changing this with VisU Pro: a better, less invasive, cost-effective solution – because being urinary incontinent is not a natural thing to be!

UI is considered a disease by the World Health Organisation (WHO) and it should be treated and managed. If you are a woman suffering from involuntary leakage of urine, no matter the severity of it, we want to encourage you to take control of the problem and seek medical advice!


Our focus

Stress Urinary Incontinence

Weak pelvic floor muscles (especially caused by giving birth) is the most common cause of SUI. 4 out 10 women who have given birth will get SUI.

NoviPel seeks to help as many women with UI as possible which is why we focus mainly on those who suffer from the most prevalent form: Stress Urinary Incontinence (SUI).

Pelvic Floor Muscle Training (PFMT)

Our focus is on PFMT because this is the firstline of treatment due to the fact that it is the least invasive method and with the lowest cost to society and the individual.

PFMT is commonly recommended both during pregnancy and after the birth to prevent and treat incontinence. There is little evidence that doing antenatal pelvic floor exercises makes labour more difficult. Instead, there is mounting evidence to suggest that they may help.

In a Cochrane Review from 2012 it is shown that even women who did not leak urine while pregnant could reduce the possibility of leaking for the first six months after childbirth by doing PFMT during and after their pregnancy.

The facts

PFMT for the treatment of urinary incontinence was popularised by Arnold Kegel. PFMT has principally been recommended in the treatment of stress and mixed urinary incontinence, but has increasingly become part of treatment offered to women with urgency urinary incontinence that may arise from bladder cancer or  neurogenic bladder associated with spinal cord injury or multiple sclerosis.

PFMT means that the patient systematically and through specific exercises trains the muscles. The goal is to increase:

  • Muscle strength
  • Endurance
  • Coordination

The pelvic floor muscles are the only muscle group in the body able to give structural support to the pelvic organs (urethra, vagina and rectum) and they also contribute to urethral closure pressure.

Definition of Urinary Incontinence (UI)

Urinary Incontinence (UI) is when a person suffers from Involuntary leakage of urine


There are various degrees of urinary incontinence:

  • Light – drops of leakage 1-2 times a month
  • Moderate – daily drops of leakage
  • Serious – larger leakages at least once a week


Stress incontinence (SUI):

Involuntary leakage of urine caused by physical activity such as coughing, sneezing, laughing and running.

Urge incontinence:

Urge incontinence is a sudden and strong need to urinate. You may also hear it referred to as an unstable or overactive bladder (OAB), or detrusor instability.

Mixed incontinence:

A combination of stress and urge incontinence.

Overflow incontinence:

Overflow incontinence is when the bladder is unable to empty properly (retention)  and frequent leakage of small amounts of urine occurs as a result.